First things first, I’ll have you fill out a questionnaire for your project. This will help me gather information about your business, goals, competitors, and audience. From there, I will conduct my own research into your competitive market to inform our next phase: Strategy.

Good design should always meet a goal, right? I believe a successful brand, website, or design — whatever it may be — needs to be underpinned by strategy first. That’s why I begin our journey there. Together, we’ll craft designs driven by strategy that speak to your unique goals and values, and set you apart in a way that truly engages your audience.

I’m not about shooting in the dark. It’s important that the visual direction for your brand or project feels like you. So before any designs begin, we’ll focus on creating visual direction concepts and mood boards that are not only aligned with your strategy but also crafted to represent you authentically.